MrBeast is one of the biggest names on YouTube, known for jaw-dropping giveaways, insane challenges, and philanthropy. But what if we tell you that he makes more money from selling chocolate than from his viral videos?
That is right! Jimmy Donaldson, better known as MrBeast, 26, is raking in more cash from his brand Feastables than from YouTube and his Amazon Prime show combined.
In 2023, Feastables pulled in a massive $251 million in sales, making over $20 million in profit. Meanwhile, his media business, including YouTube and "Beast Games," earned $246 million but ended up losing nearly $80 million. The show, despite smashing records on Amazon Prime, went over budget by tens of millions. Turns out, MrBeast’s biggest money-maker is not his viral videos. It is his chocolate empire.
MrBeast’s Chocolate Brand Outsells His YouTube Business
Beast / IG / Reports suggest that Feastables (the snack brand of Donaldson) is the key business that makes the net worth of MrBeast $1 billion.
Feastables is not just another celebrity snack brand. MrBeast made sure it stood out by using high-quality ingredients and ethical sourcing. The bars, which come in flavors like milk chocolate, peanut butter, and dark chocolate, cost $35 for a 10-pack of king-size bars.
You can find them at Walmart, 7-Eleven, and Target across the U.S., Canada, Mexico, and beyond.
The strategy worked. While most YouTube stars rely on ad revenue and sponsorships, MrBeast built a business that sells a physical product millions of fans actually want.
It is no surprise that in 2025, he expects Feastables to generate $520 million in sales - far more than the $288 million expected from his YouTube business. With a loyal audience willing to spend money on his brand, he is proving that influencers can dominate industries outside of social media.
How MrBeast Built a $5 Billion Business Empire
MrBeast didn’t stop at YouTube and chocolate. His company, Beast Industries, is expanding fast, backed by major investors. Since launching Feastables in January 2022, the business has skyrocketed, with $33 million in sales in its first year, jumping to $96 million in 2023, and more than doubling in 2024.
Investors took notice. A $300 million Series C funding round last year pushed Beast Industries’ valuation from $1.5 billion to a staggering $5 billion.
Beast / IG / Over the past four years, the company has raised more than $450 million to expand beyond food into software, video games, and wellness.
One of the biggest reasons for this massive growth is MrBeast’s ability to leverage his massive audience. With over 200 million YouTube subscribers and millions more across social media, he has a built-in marketing machine. Every time he launches a new product, it instantly reaches millions of potential customers.
It is clear that MrBeast is not just a content creator anymore. He is a leading entrepreneur who is building an empire.
What the Future Holds for MrBeast
Donaldson is not slowing down. He has already got another brand, Lunchly, a snack company, and Viewstats, a software tool for creators. And the best part? These businesses are set to make him even more money than his YouTube empire ever did.
With Feastables projected to keep growing and new businesses in the pipeline, MrBeast is proving that he is not just the king of YouTube. He is a serious entrepreneur. Viral videos made him famous, but business is making him rich.
