Celebs are not just making headlines for their blockbuster movies or chart-topping albums. They are also raking in serious cash with their own brands. From beauty to beverages, these stars have cracked the code to business success. Their fame might have given them a head start. But it is their vision, hustle, and smart branding that is turning them into moguls.
Let’s check out five big names who are making millions beyond Hollywood.
Jennifer Aniston
First up: Jennifer Aniston is more than just the beloved Rachel Green from "Friends.” She is a powerhouse entrepreneur. Her brand, LolaVie, has quickly become a major player in the beauty industry. What started as an online venture now sits on the shelves of Ulta Beauty and Target, proving its massive appeal.
Jen / IG / “Friends” icon Jennifer Anniston is one of the most successful celebrity entrepreneurs with an ever-growing net worth of $300 million.
She is deeply involved, from product development to marketing. Her haircare line, which is vegan and cruelty-free, keeps expanding with new launches, like a sculpting paste that gained attention on social media. LolaVie has won over 20 beauty awards. Souurces estimate the brand made over $50 million in revenue in 2023.
Drew Barrymore
Next up: Drew Barrymore has mastered the art of making everyday products exciting. She has built a retail empire that covers everything from beauty to home essentials. Flower Beauty, her cruelty-free makeup line, is a fan favorite for its high-quality formulas at affordable prices.
But that is not all. She is also behind Flower Eyewear and the massively successful Beautiful by Drew home goods collection, both available at Walmart. Her biggest surprise hit? Towels. She saw a demand for stylish, vintage-inspired towels and turned it into a massive business move.
No wonder she has a staggering net worth of $85 million and counting.
Jon Bon Jovi
Along with his son Jesse Bongiovi, Jon co-founded Hampton Water Rosé, a premium wine brand that has quickly become a market favorite. Teaming up with renowned French winemaker Gérard Bertrand, the father-son duo created a rosé that is both high-quality and effortlessly cool.
Wine lovers can’t get enough of it. In just a few years, Hampton Water has become one of the fastest-growing rosé brands, earning praise from Wine Enthusiast and securing a loyal customer base.
With a 40% year-over-year growth, it’s clear that this brand is not just a side project. It is a booming business.
Hailey Bieber
Hailey Bieber has turned her love for skincare into a multi-million-dollar empire with Rhode Skin. Launched in 2022, Rhode has taken the beauty world by storm, thanks to Hailey’s strong social media presence and innovative product launches.
Hailey / IG / Hailey Biebr’s minimalist approach to skincare has resonated with fans, and the numbers prove it.
In 2024, influencer marketing platform CreatorIQ ranked Rhode as the top-performing skincare brand in the U.S., generating over $32.7 million in earned media value in just one month. Limited-edition launches, like the viral Pocket Blush, sell out within minutes.
Selena Gomez
Selena Gomez has built more than just a beauty brand. She has created a movement. Rare Beauty, launched in 2020, stands out for its commitment to inclusivity and mental health awareness. Unlike many celeb-led brands.
With a range of products designed to enhance natural beauty rather than mask it, the brand has struck a chord with consumers. It is now a billion-dollar company, pushing Selena’s net worth past $1.3 billion. A big part of Rare Beauty’s success is its mission-driven approach, with a portion of profits supporting mental health initiatives.
