The internet has become a good source of starting side hustles and small businesses. Everyone seems to own a small business on the internet these days. With the availability of a variety of E-commerce platforms and management tools online, starting a small business has never been easier but the real issue arises when you are looking to promote it and acquire new customers.
The key to turning your small side business into a steady income source is the right business promotion strategy. Marketing is the only sure shot way of gaining attention of potential consumers and reaching to the masses. But how to break through the noise? We are all constantly being bombarded with adverts and influencer posts. How to ensure that your ad and influencer reaches the right audience for your product, and will not be buried in the endless scrolling.
Clay Banks/Unsplash. Take your business on the internet and create digital storefronts on various platforms to grow.
Place your ads on Search Engines
Search engines are the most used web pages today. They are the gateway to the rest of the internet, and more than 90% of internet users reach to the other page through a search engine. Putting up your ad on the first page of the search engine is guaranteed to bring you more eyeballs. Since Google is the most used search engine today, it makes the perfect choice for your advertisement. Google offers a useful platform to advertisers where they can promote their business using search engine optimization. It also provides advertisers with analytics of which keyword worked better, what people clicked on more and what they were looking for.
Christin Hme/Unsplash. Utilize social media and small apps to market your small business.
Make use of social media :
Since most internet users are registered with one or more social media platforms, putting your products and small business on social media makes the most sense. They are the biggest source behind making anything viral. With the right strategies, giveaways and influencer marketing, you can harness the power of social media for the betterment of your side business, and gain a significant number of sales and customers.
Tim Mossholder/Unsplash. Incentivize your patrons to bring in more customers with a referral system.
Reward your referral :
Referral rewards are a powerful tool where you can utilize word of mouth marketing to your benefit. Allocate a percentage of price off for purchases through referrals, or reward the people for marketing your business and spreading out a good word about it by giving them incentives. This is a good way to build trust in your business and get great reviews on your social media pages and website.
