Instagram’s popularity among millennial and Gen Z makes it a highly profitable platform for your small business. But most small businesses haven’t yet realized its true value and are only using it as a small marketing tool.
For those small business owners looking to use the platform for its immense potential and connecting to the potential consumers, here are some helpful tips to get you started instantly :
Katka Pavlickova/Unsplash. Setting up your profile according to a theme helps in growing your brand for the long term.
Set up your profile:
Your profile is like your storefront, and creating a perfect, winning storefront is important for any business to succeed and attract more customers. Every business page on the Instagram site must be complete with all details, logo, photographs of your product, and an updated bio with links to contact and official websites. The entire Instagram page should follow the same theme. The theme reflects in your color schemes, packaging, logos and slogans, and these elements come together to form the branding of your business.
Identifying your branding early on in the business helps keep it cohesive and uniform, and gives a sense of a well planned and executed business.
John Schnobrich/Unsplash. Utilize your creativity to get a well designed profile and churn out relevant content to draw in customers.
Get creative:
Now that you have a well designed profile, focus on the content to keep getting eyeballs and attention from potential consumers. Show what your business does, give a personal back story of how you began it, what goes on behind the scenes and sprinkle in some relevant memes, Info-graphics and tidbits about your product to keep it fresh.
A competitor analysis would help you bring new, creative ideas for your content strategy. Take inspiration, but do not copy and let your creative juices flow.
If you are still unsure of what to post, there are a number of free resources and templates available on the internet which you can customize and utilize to churn out fresh content.
Campaign Creators/Unsplash. Captions and hashtags are your best friend on Instagram.
Pay attention to your caption
Putting in attention and effort into your Instagram posts but not paying heed to the caption could be a huge mistake. Write a caption relevant to the post, explaining what’s in the visual. Do not forget to incorporate all trending and relevant hashtags to make your post more visible.
Build a community :
By being interactive with followers and replying to their comments and feedback is a good way in attempting to build a community. Do not make your Instagram page into an endless sales pitch. Engage your audience and foster a conversation. Invite them to voice their opinions, express the values and philosophy behind your business and let it all flow in a natural way. This way you will have a growing, engaging community of followers and consumers.
